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Case study

Ymca

 

YMCA Perth

We developed Brand & Marketing Strategies, implemented the campaign and provide ongoing marketing consulting.

Objectives:

  • Develop Brand & Marketing Strategies for YMCA Perth
  • Implementation of marketing campaigns and development of publications
  • Provide ongoing marketing expertise and support, acting as the in-house marketing resource for a 3-yr period

Process:

  • Board, stakeholder and Council of Governors consultation in development of Brand and Marketing Strategies
  • Executive and staff workshops conducted
  • Project manage market research to establish WA community perceptions of the YMCA
  • Implementation support provided to Senior Management Group and across all Program areas
  • Established marketing processes and introduced key suppliers to support marketing

Outcomes:

Development of Brand Campaign, "A Better You Starts with the Y"
Implementation of marketing campaigns at organisational and program level
Materials and process development to support ongoing marketing
Development of regular publications and materials including the Annual Report and Newsletters
Developed online Induction Program for Y
Facilitated Strategic and Business Planning workshops at a Board, Executive and Program level

Testimonial:

Rubis worked extensively with the Y for over three years. They provided a broad range of strategic and operational branding, communications and marketing support. They were instrumental in helping us to define and implement a brand communications campaign across an extensive range of programs and activities in Western Australia. They have helped us establish clear marketing processes and supplier relationships that enabled us to successfully transition to an in-house marketing team.

Ross Kyrwood CEO – Andy Buckton Executive Manager - Corporate Services