Case study


Tennis WorkshopLR

Tennis Australia

Rubis defined the brand for the sport of Tennis within Australia.


  • Define a brand for the sport of Tennis to help to grow participation in all forms of Tennis across Australia


  • Reviewed extensive consumer research and strategic documentation
  • Facilitated Tennis Australia Board and Executive input
  • Conducted Staff input sessions across Tennis Australia
  • Conducted extensive stakeholder interviews and workshops to glean brand input from State Tennis Associations, coaches, clubs and players across Australia
  • Briefed and project-managed a major qualitative research project with target audiences across Australia
  • Used brand modelling to define the desired Tennis brand


  • A comprehensive brand strategy for Tennis that will help to position and communicate Tennis favourably and encourage broad scale community participation.