Case study

Tennis Australia

Rubis defined the brand for the sport of Tennis within Australia.

Objectives:

• Define a brand for the sport of Tennis to help to grow participation in all forms of Tennis across Australia

Process:

• Reviewed extensive consumer research and strategic documentation
• Facilitated Tennis Australia Board and Executive input
• Conducted Staff input sessions across Tennis Australia
• Conducted extensive stakeholder interviews and workshops to glean brand input from State Tennis Associations, coaches, clubs and players across Australia
• Briefed and project-managed a major qualitative research project with target audiences across Australia
• Used brand modelling to define the desired Tennis brand

Outcomes:

• A comprehensive brand strategy for Tennis that will help to position and communicate Tennis favourably and encourage broad scale community participation.