Rubis defined the brand for the sport of Tennis within Australia.
- Define a brand for the sport of Tennis to help to grow participation in all forms of Tennis across Australia
- Reviewed extensive consumer research and strategic documentation
- Facilitated Tennis Australia Board and Executive input
- Conducted Staff input sessions across Tennis Australia
- Conducted extensive stakeholder interviews and workshops to glean brand input from State Tennis Associations, coaches, clubs and players across Australia
- Briefed and project-managed a major qualitative research project with target audiences across Australia
- Used brand modelling to define the desired Tennis brand
- A comprehensive brand strategy for Tennis that will help to position and communicate Tennis favourably and encourage broad scale community participation.