Case study

Stuart Weston

We undertook a major Brand Review and re-brand program for this family Real Estate company.

Objectives:

Refresh the dated Stuart Weston branding from the 1990s.

Process:

Making sure that the signature hero purple colour was retained, our main objective was to make certain that the signage was engaging and striking, a key element in real estate branding.

We implemented a staged approach with the most important items first, right through to a new Facebook site and even office painting and landscaping. This meant that the cost was amortised over a 6 month period, and easily managed by the client. Further clever direct marketing and sponsorship campaigns have taken the brand to an even wider audience and level of exposure.

Outcomes:

Creating a consistent and considered approach to all marketing and branding requirements, as well as helping to reinvigorate the sales team.