Case study




RSM Bird Cameron

We developed a strong brand proposition and national brand campaign and continue to provide ongoing marketing support.


  • Develop and implement an integrated brand campaign to support the firm's corporate business and build the brand nationally
    Establish a differentiating and compelling proposition in the market
    Provide ongoing marketing support across brand implementation and phase 2 of the brand campaign


  • Extensive review of current and competitor brands
  • Review of industry research and Business Strategy
  • Facilitated a National Executive workshop
  • Developed a Brand Framework and National Campaign Strategy including brand positioning, proposition and key messages
  • Briefed and directed the campaign creative
  • Assisted with implementation across Australia
  • Ongoing national support


  • Brand framework developed that guides the firm's positioning, proposition and messaging
    Integrated "Connected for Success" campaign developed and launched across national advertising, website, publications etc
    State level support resources developed

The "Connected for Success" brand campaign was awarded by RSM International and has since been adopted by RSM International for use across global markets.


"Working with Laraine and Karen at Rubis has been an amazing journey over the past two years. They bring a seemingly inexhaustible list of ideas, options and creative solutions to the table, and no task is ever too big, or too small. They understand our challenges and our business so well, I sometimes forget that they're not actually part of the business."

Helen Carvosso – Director of Marketing