Case study



Rubis undertook a Brand Review and developed a Brand Strategy.


  • Review the current HIF brand
    Develop the Brand strategy which defines the future desired brand
    Provide support during creative development of new identity


  • Conducted HIF and competitor brand review
  • Reviewed existing research and Business Strategy, Vision and Mission
  • Executive and senior staff workshop conducted
    Liaison with HIF's existing agencies
    Sought staff input through brand workshops
    Briefed and project-managed qualitative research with target audiences
    Used brand modeling to define the desired HIF brand


  • A HIF Brand Strategy defining the brand elements and journey to reposition the HIF brand
    A comprehensive briefing process to HIF's advertising agency
    Support during the creative development process


Rubis was engaged to develop a Brand Strategy for HIF. As our 54 year old business has evolved, it was time to define a clear market position that highlighted our strengths as a business. Rubis was highly professional and inclusive, engaging our Executive, staff and our three creative and marketing agencies. The result was a clear Brand Strategy and blueprint for the creative execution of our brand evolution. Rubis briefed our creative agency and provided support throughout the brand development.

Anne Humphrey - Executive Manager - Business Development