Rubis undertook a Brand Review and developed a Brand Strategy.
- Review the current HIF brand
Develop the Brand strategy which defines the future desired brand
Provide support during creative development of new identity
- Conducted HIF and competitor brand review
- Reviewed existing research and Business Strategy, Vision and Mission
- Executive and senior staff workshop conducted
Liaison with HIF's existing agencies
Sought staff input through brand workshops
Briefed and project-managed qualitative research with target audiences
Used brand modeling to define the desired HIF brand
- A HIF Brand Strategy defining the brand elements and journey to reposition the HIF brand
A comprehensive briefing process to HIF's advertising agency
Support during the creative development process
Rubis was engaged to develop a Brand Strategy for HIF. As our 54 year old business has evolved, it was time to define a clear market position that highlighted our strengths as a business. Rubis was highly professional and inclusive, engaging our Executive, staff and our three creative and marketing agencies. The result was a clear Brand Strategy and blueprint for the creative execution of our brand evolution. Rubis briefed our creative agency and provided support throughout the brand development.
Anne Humphrey - Executive Manager - Business Development