Case study

HIF

Rubis undertook a Brand Review and developed a Brand Strategy.

Objectives:

• Review the current HIF brand
  Develop the Brand strategy which defines the future desired brand
  Provide support during creative development of new identity

Process:

• Conducted HIF and competitor brand review
• Reviewed existing research and Business Strategy, Vision and Mission
• Executive and senior staff workshop conducted
  Liaison with HIF's existing agencies
  Sought staff input through brand workshops
  Briefed and project-managed qualitative research with target audiences
  Used brand modeling to define the desired HIF brand

Outcomes:

• A HIF Brand Strategy defining the brand elements and journey to reposition the HIF brand
  A comprehensive briefing process to HIF's advertising agency
  Support during the creative development process

Testimonial:

Rubis was engaged to develop a Brand Strategy for HIF. As our 54 year old business has evolved, it was time to define a clear market position that highlighted our strengths as a business. Rubis was highly professional and inclusive, engaging our Executive, staff and our three creative and marketing agencies. The result was a clear Brand Strategy and blueprint for the creative execution of our brand evolution. Rubis briefed our creative agency and provided support throughout the brand development.

Anne Humphrey - Executive Manager - Business Development