Case study

Curtin University (Place Match)

Together with Place Match we created a unique activation program for Curtin University.

Objectives:

To bring the University to life and to engage the students every day.

Process:

Using one of the first 'quick win' initiatives for the campus, "Park'd Food Trucks @ Curtin" was established. Through research, compliance testing and scheduling, a program of 13 food trucks located across 4 locations at Curtin has become a popular inclusion to University life. Social media was used to promote the activity. The activation program expanded to include markets, performance, artists, photographic competitions and projection installations.

Outcomes:

Over 12 months, this program has been highly successful in engaging staff and students, and has created a great platform for Curtin to continue and grow with additional activities.