I have over 20 years consulting experience in branding and communications, including 5 years as a senior consultant in a London brand agency and a further 6 years as a specialist brand consultant in a major Perth agency. In Western Australia, I’ve worked on brand strategies for major organisations across the energy, insurance, education, property, retail, government, professional services and not-for-profit sectors. I’ve also supported a number of businesses in internal branding programs and in the articulation of Visions, Missions and Values. I am a Graduate of the Australian Institute of Company Directors.
I believe collaboration is essential in brand development. I have a depth of experience in facilitating input from Boards, Management and staff and external stakeholders. I love to help businesses explore their brand truth and reflect this authentically in their brand. My strategies are research-based, reflecting the target market’s needs and aspirations. Brands are a strategic asset and need to be treated as such in order to support the business.
What gets me out of bed in the morning?
Apart from the need to get my first coffee, I love the juggle and diversity of motherhood, work, life and all the surprises that pop up along the way!